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Case Study: 2020
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In March 2024 Raven successfully closed the sale of CattleEye to the German listed company GEA Group AG

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Raven Case Study

Sale of CattleEye to German listed company

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Case Study

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Client: CattleEye

Year: 2024

Transaction Type: Sell Side

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Strategic Rationale

CattleEye was founded in 2019 by repeat AgTech entrepreneur Terry Canning. The company developed a pioneering AI system which, when paired with a 2D camera, analyses animal movement patterns and body condition scoring, allowing for early detection of lameness.  The company received seed and series A funding from a range of VC and private investors, launched its first product in 2021 and quickly grew its market share, with the system being used to monitor over 100,000 cattle worldwide.  Raven was engaged by the company to help the directors evaluate their options and, specifically, to explore the possibility of a further private equity round or sale to a strategic purchaser.  

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What Our Clients Say

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View Our Story

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What we did

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Approach

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We ran a twin track process, approaching US & European PE investors with demonstrable sectoral expertise in parallel with conversations with a select group of strategic acquirors

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Outcome

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GEA Group quickly emerged as a front-runner in the process, identifying the strong synergistic overlap between CattleEye and its Farm Technologies Division. The Raven Transactions team negotiated an offer structure that provided an exit for the existing investors, underpinned by a strong valuation

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“The Raven Transactions team, led by Richard Moorehead, was instrumental in guiding us through the sale to GEA. Calm under pressure and able to cut through complex issues with a pragmatic and commercial approach,  Richard secured an excellent outcome for the company and its shareholders”

Terry Canning, CattleEye

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What Our Clients Say

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“Raven’s strategic expertise was pivotal in achieving our investment goals with the New York State Pension Fund and 57 Stars. Their efforts led to a successful equity acquisition and debt investment in Kingsbridge Healthcare, offering valuable connections to the US market for future growth. Their commitment to success is truly commendable.”
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